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<\/a>Dr. Kyle Longest<\/p><\/div>\n
Why do some new businesses fail and others succeed?\u00a0 Is there a formula for success that could benefit the more than 12 million entrepreneurs who start businesses every year?<\/p>\n
Furman sociology professor Kyle Longest will examine how the backgrounds and social environments of everyday entrepreneurs shape their businesses and their ultimate success when he speaks at the university\u2019s High Noon fall lecture series Wednesday, Oct. 15 at the Upcountry History Museum-Furman.<\/p>\n
His lecture\u2014\u201cWe Can\u2019t All be Mark Zuckerberg: The Social Determinants of Success Among Everyday Entrepreneurs\u201d\u2014begins at noon.<\/p>\n
For many people, \u201centrepreneur\u201d conjures images of massively wealthy and successful individuals such as Mark Zuckerberg (Facebook), Bill Gates (Microsoft) and Sam Walton (Walmart). But the vast majority of entrepreneurs in the U.S. start businesses in a much less glorious and even mundane fashion. \u00a0Dr. Longest has conducted research that helps explain what successful entrepreneurs have in common.<\/p>\n
Longest\u2019s talk is the fourth of eight consecutive lectures presented by Furman professors during the fall.\u00a0 All lectures are free and begin at noon on Wednesdays.<\/p>\n
The Upcountry History Museum\/Furman is located at 540 Buncombe Street in downtown Greenville\u2019s Heritage Green area.<\/p>\n
A complete schedule of lectures is available on Furman\u2019s website<\/b>.<\/p>\n